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Jeff Peachey, who wrote about his work in rare book conservation for the CMW's Word Work issue (Vol. 2, No. 2), recently found himself as the star of a Hollywood commercial.

He played the role of a bookbinder—or, as Peachey quipped, "an actor playing a bookbinder."

Peachey was whisked to Hollywood and became a first-time actor in front of a a full-fledged film set. He received royal treatment from hair, makeup, and wardrobe to food and water brought to him the minute he sat down.

Take a look at Peachey's blog entry to read more about performing his craft in front of a camera—well, several cameras, actually.

The commercial is scheduled to air December 2013.